Wednesday September 20, 2023
In a world awash with R&B singles that might momentarily capture your ear but barely graze the surface of your soul, Prema Smith stands apart. His latest track, My Kind Of Love, isn’t just another serenade to love; it’s an exploration into its deepest layers.
This is especially interesting when you consider Smith’s own take on the song as ‘a simple old-school love song,’ a description that might be read as either disarming humility or an effective smokescreen for something more layered. If you’ve found yourself swayed by Smith’s previous chart-topper, This Is Me, get ready for another soulful odyssey.
The Australian sensation reunites with Grammy-winner Jackie’s Boy, known for shaping hits for industry titans like Madonna, Justin Bieber, and David Guetta. However, this isn’t just a business-as-usual sequel; it’s more of a leap forward in the evolving narrative of modern R&B. Smith’s velvety vocal delivery acts as a conduit for the song’s emotionally chargedlyrics, imbuing it with a resonance that transcends the genre’s conventions. It’s this audacity to dip the brush deep into the well of human emotion that distinguishes My Kind Of Love from the fleet of forgettable tracks that come and go on today’s charts. The song plunges into a survey of love’s complexities, via the direct conduit of authentic emotion.
Yet can its depths be easily accessed by the average listener, or does it require a particular kind of musical palate to truly appreciate its nuances? While the track’s musicality is undeniably nuanced, what’s even more fascinating is how it mirrors Smith’s personal philosophy of ‘positive mindfulness.’ It’s a term you might find hash tagged on his social media, but it also serves as the cornerstone for initiatives like Self Appreciation Day—a day dedicated to promoting mental well-being and self-love. I
t’s a project that stretches his influence beyond mere streaming numbers and allows his artistry to become a conduit for tangible change.
My Kind Of Love doesn’t just aim to dominate the radio waves; it seeks to breach emotional and cultural barriers.
