Saturday 3rd April, 2021
International electronic music production team Platinum Parade is back with a new single, Another World. The latest release follows Dig Me, an unapologetic dance slash bubble gum techno record aimed straight for the tween market.
Another World is much in the same vein as Dig Me, sunny, bright and synthy, yet the lyric aims at exploring a somewhat incongruous seeming subject matter—climate change. Although one might be easily tempted to minimize the estimation of such a style, one must allow credit for attempting to take on such a diabolically pertinent issue.
Based in Melbourne, Mark, co-founder of Platinum Parade, songwriter, and co-producer, met fellow co-founder Andry at a music school in Box Hill. He is passionate about creating songs with a deeper purpose, seeking to raise important issues whilst creating hope and inspiring listeners. Mark previously worked as a DJ and master of ceremonies for 15 years, and this experience has informed some of his work with Platinum Parade.
Mark speaks some Bahasa and, together with Andry, a native speaker, release songs in English and Bahasa Indonesian. Andry is a successful music producer from Indonesia who has produced many charting hits in Asia and runs a music production facility, Studio 8. Andry is a highly sought after mixing and mastering engineer and talented arranger.
Platinum Parade’s new song reveals a suitably concise and assured ability to utilise dance music’s inherent uplifting aesthetics and blend it with a melodic pop core—a feature that can only help reinforce the intention of the lyric. Another World’s executive producer is Grammy-nominated Norwegian luminary, Mood Melodies, whose other projects include Faded, Alone, All Falls Down by Alan Walker, plus Stay by Zedd and Alessia Cara.
Filmed in Australia by Tim Hehir (Video Cowboys), Another World’s music video stars superhero Ryan Wainwright whose goal is to help save planet Earth and rally support for climate action—a noble cause indeed.
