Wednesday January 26, 2022
Australian DJ and music producer Crzy Horse is back with a new single, Liketure. The song’s title is a portmanteau of the words like and culture.
The track is a bold and generally curious attempt at couching a slice of social commentary inside a swathe of typical and not so typical dance-pop hooks. Liketure is about this perplexing, yet perhaps not, desire to amass likes and positive responses from social media.
Maybe it’s not so confounding after all if social media, as some have proposed, is merely an extension of human behaviour. Social media allows identity expression, exploration, and experimentation, and these attributes are natural for the human experience. Nonetheless, the topic is worth investigating and doing so via a four-minute dance-pop tune is pertinent and valid.
Now residing in Berlin, Crzy Horse has produced various dance styles, including house, techno and psytrance. A regular feature of festivals and clubs in Australia, Europe and Asia, Crzy Horse also studied at the prestigious Berkley Music School, USA and Point Blank Music School, London. As Crzy Horse has said about his artistic aims, ‘I hope to unite people and tell the story of our time through music.’
That ambition is clearly on show on Liketure, not only regarding its subject matter but its musical approach. Crzy Horse goes on to explain, ‘When I was writing this lyric, I wanted to highlight the highs the social media likes give people while simultaneously initiating a feeling of emptiness inside for them. I put it this way, love me or hate me, as long as you engage me.’
By clothing that core artistic intent in a series of accessible melodic lines, a surprisingly tranquil mood and a vocal performance that draws on technology without being excessive, Liketure establishes a method of transferring an engaging idea into palatable contemporary dance without resorting to dramatic overtures and false exuberance. Combining straight dance-pop with a blatantly explorative sentiment engenders the track with a muted sort of impact.
The melodic style might reel you in, but the conceptual elements are what make it worth a listen.
